Real-Time-Bidding is an auction setting where ad impressions are bought and sold. Once an advertiser bid wins an auction, his Ad is instantaneously shown on the publishers’ website. There are two sides to any ad and media buying interaction, we have publishers and advertisers, who follow the rules of supply and demand in their negotiations and trades. Publishers offer their websites. (ad locations on their pages)
How does Real Time Bidding work?
The actual process of how RTB platforms work is pretty straightforward in principal.
An advertiser visit our platform and set a bid.
The advertiser
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